I raised my kids out in the country. For seven years of that time we home schooled. I ran a home based business that allowed me to supplement the family income using my creative talents. It takes a lot to build a home based business. At that time, of course, there weren’t the same opportunities to get your products or services known that we have now. It’s a very different landscape these days. Social media, online platforms like Etsy, Craft markets and Pop up Stores give home based makers a variety of ways to let people know what they have to offer.
Online platforms are fantastic. You can definitely get traction using them. Lots of people order yarn and other fibre related items online. (It’s one of the big challenges to brick and mortar fibre shops, to compete with the effortlessness of buying online.) And yet for those of us who love the oh-so-very tactile nature of fibre arts, there’s nothing like seeing those items in person. After all, isn’t it really all about the squish factor and seeing the richness of the colours in person? I don’t know anyone whose computer screen gives that true sensory experience. 😀
The first time I heard of a pop up store was about a year and a half ago. What a creative idea. Boy, that would have been such a wonderful thing back when I was doing my home based thing all those years ago. To be able to show up, just for one day, in an established business location to offer my wares to the public. To be able to take advantage of their debit machine so people could pay in whatever way they chose to. To have the benefit of extending my reach to include the customers of that sponsoring business. To not have to commit to a full season at a farm and craft market. Yeah, that would have been fantastic. What a great idea!
A while ago I was chatting with the owner of another yarn shop and the topic of Pop up Stores came up. I mentioned that I thought it was a great idea and when she was approached, she shared my contact information with some interested folks. I have a soft spot for makers facing the challenges associated with working from home. There are so many brilliant and creative people designing so many gorgeous things in the fibre arts arena right now. What a wonderful way to bring something a little different into my store. It’s a win-win. I’m so excited!
Judy’s Designs’ first ever Pop Up Store event is coming up this Saturday, October 26th from 10:00 am to 3:30 pm, We’ll be hosting Fat Marmot Knits of Kelowna. How cool is that?
Fat Marmot Knits is a small batch yarn and fibre dying company based in the colourful Okanagan. Nikki first started experimenting with dying wool in 2012. At first it was just a curiosity, but it quickly turned into an obsession. In 2018 Fat Marmot knits was born and Nikki was able to start sharing her passion with the world. Everything is hand dyed in small batches in her kitchen located in the beautiful Okanagan valley. Nikki has developed some repeatable colourways, but often gets distracted by all the possible colour combinations resulting in unique one of a kind skeins and fibre. Fat Marmot Knits was born out of a desire to play with colour on a medium that Nikki has loved for many years!
I love that a lot of what Nikki does is truly one of a kind. There is something refreshing about that. Let’s show her a big warm Revelstoke welcome on Saturday, October 26th!